Featured Small Business Video


Location is a recipe for success

During a recent B2BFlorida interview, Jamaal Jackson, owner of Jesse’s Rib Shack in Orlando, told us that one of the most important ingredients to his recipe for success is “location, location, location.”

For many people that translates to a downtown location in a big city.

But what about a downtown location in a smaller city?

Many small businesses are finding great success in Kissimmee, the Osceola County seat.


Better U Dining is succeeding in Kissimmee


Despite what you may have thought or heard, Kissimmee is a long way from its Cow-Town reputation of 40 years ago.

Downtown Kissimmee has blossomed into a mecca for small businesses. Along Kissimmee’s Broadway business corridor, and its side streets, there is not a single chain or corporate-owned business.

The businesses range from Makinson Hardware — Florida’s oldest hardware store — to Candyland Design Co., — a sweet treat of cakes and pastries.

Historic downtown Kissimmee hosts one of the largest collection of independent restaurants in Central Florida. And it’s not all barbecue, either. The fare ranges from Mediterranean to Jamaican with hot dogs and pizza for good measure.

It’s also noteworthy that many of Kissimmee’s downtown businesses are owned by people of color. Minority entrepreneurs would be wise to consider Kissimmee for a location. There is a big difference in rent between downtown Orlando and downtown Kissimmee.

That downtown corridor is blessed with strong business groups, including Kissimmee Main Street and the Downtown Business Association of Kissimmee.

The downtown area just received a major shot in the arm when the SunRail commuter train just opened a new station just a few steps from the Broadway business district.

The train funnels in visitors from three counties to Kissimmee. During the day it’s common for retirees and other day-trippers to take a relaxing train ride to Kissimmee to see what it has to offer.


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David D. Porter leads David Porter Communications Inc., an Orlando-based firm offering a wide variety of communications and marketing services to small businesses.